Arcade Fire’s newest album “Reflektor” is getting dismissed by plenty of critics and viewers. The band kicked ass by taking over the Grammy’s last year & having fun with the #whoisarcadefire hashtag. Where is the loyalty that once aligned behind the Rebellion? (cause it’s their old album’s name… ha … get… ok) These dismissals and harsh commentary are pretty much all online of course. And the irony of it all is that Arcade Fire’s new album is about the uselessness of facing a screen. How people typing away online are just experiencing a “Reflektion” of themselves. (see Kanye West‘s version of this)


You can find some sad statistics out there about how much time 18-24 year olds spend on the computer (ones too frustrating for me to look up) & I admit I definitely contribute. RIGHT NOW I am writing a review about people writing reviews. I mean there is some serious ridiculousness in that. Meanwhile this blinking typer stares back at me… Plenty of college kids I know choose to Facebook rather than listen in class or text rather than talk face to face. Ultimately, could the people negatively responding to their album simply be frustrated because Arcade Fire successfully struck a nerve?

Yes the album is an hour and a half long… yes almost every song is over six minutes. But the length of the album is a way for Arcade Fire to play with our generation’s impatience. There is no doubt the band is fully in tune with our emotions and how technology is impacting the millennials. I don’t believe they made it long to annoy us, I believe they want to push the barrier back against the rise of #hashtags & numbered lists (ehm Buzzfeed). Arcade Fire has no intention of dumbing it down & they most definitely still believe in the audience’s desire to stick it out.